In high-turnover B2B environments, availability is non-negotiable. Aer-Wsale, a Croatian wholesaler and dropshipper of e-cigarettes and liquids, operates in a market where customers expect immediate fulfillment, consistently high fill rates, and rapid response when demand surges. Inventory optimization for reducing stockouts is a must.
With volatile consumption patterns, Aer-Wsale recognized that even small delays in identifying shifts in demand and demand forecasting could quickly translate into stockouts and lost revenue. The challenge wasn’t reacting faster. It was seeing change early enough to act.
The Challenge
Aer-Wsale faced constant pressure to maintain service levels while navigating unpredictable demand. Late detection of demand spikes led to:
- Stockouts on high-velocity SKUs
- Erosion of fill rates
- Lost revenue during peak demand periods
Traditional planning methods struggled to keep pace with the speed of change, limiting the team’s ability to act proactively.
A More Predictive Planning Approach with Intuendi
To stay ahead of volatility, Aer-Wsale set out to strengthen its demand planning by adopting Intuendi as the platform to support a more forward-looking approach.
Intuendi’s demand forecasting models continuously monitored consumption signals to identify emerging patterns before they fully materialized. This allowed Aer-Wsale to:
- Detect early-stage demand spikes across SKUs
- Adjust inventory and replenishment recommendations automatically
- Act on forecasts directly within daily planning workflows
Planners trusted the system, adopting Intuendi’s recommendations with 80% adherence, thus turning insights into action, not reports.
The Results
The shift delivered measurable improvements and inventory optimization:
- Stockout rate reduced by 10% in 2025 compared to 2024
- Service levels stabilized despite ongoing demand volatility
- Stronger protection of high-velocity SKUs
- A planning process that anticipated demand instead of chasing it
Aer-Wsale gained the confidence to respond early, without overreacting.
The Advantage Gained
As Aer-Wsale strengthened its ability to anticipate demand shifts, Intuendi supported the team by embedding early signals directly into daily decision-making. By replacing late-stage reactions with timely, performance-driven forecasts, Aer-Wsale transformed demand volatility from a constant risk into a strategic advantage.
